Go to Market have published this useful article on the Top 5 Marketing mistakes companies make (and how to avoid them). In short, the 5 are:
- Marketing without a strategy (i.e. marketing is bitsy and unconnected)
- Being inconsistent with your brand
- Not integrating marketing with sales
- Marketing something you don’t actually deliver
- Not using the marketing mix effectively (only doing one type of marketing)
I’d love to offer you the whole article to read, but it has disppeared from the internet!
So instead, consider these other articles of marketing wisdom:
For more, follow this link to my other blog posts on Branding, Marketing and Selling.