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Branding: Naming your consultancy

Branding: Naming your consultancy

So what do you call your consultancy? In It’s Official! Setting up your Australian Consultancy Practice Properly I talk about this. It’s both important…

Cindy Tonkin January 1, 2017
Some tips on selling things

Some tips on selling things

Selling can seem hard. And yet there are some very simple principles. Click here to find 7 tips on selling. And if you want more, consider my article on the function…

Cindy Tonkin October 20, 2016
Do you really need a consulting web page?

Do you really need a consulting web page?

Your consulting web page came up in the Vital Must-dos before you quit your job webinar last week. The question was whether you needed one or not. In essence you…

Cindy Tonkin September 30, 2016
Be an Expert

Be an Expert

Consultants need to be experts. Whether you cringe at making yourself one (and you shouldn’t!), or whether you’re comfortable with that kind of brand,…

Cindy Tonkin September 14, 2016
Instantly free for you because it is new: Words Matter

Instantly free for you because it is new: Words Matter

Ad copy, Web page, brochure: do you know the words that are powerful? With online testing we’ve got more and more evidence about what works. It’s not…

Cindy Tonkin May 31, 2016
That damned elevator speech!

That damned elevator speech!

Here are 7 different ways to derive your elevator speech.    

Cindy Tonkin January 12, 2016
Get your site right

Get your site right

Some useful tips on getting your value proposition right on your web site here. (And yes, i have to apply it to my site yet!)

Cindy Tonkin December 4, 2015
The picking your brain conundrum

The picking your brain conundrum

How delighted was I to find this article on what to say when people ask to pick my brain. You may like it too. The author has written a whole book about it. &nb…

Cindy Tonkin November 14, 2015
Naming your brand

Naming your brand

So what do you call your consultancy? In It’s Official! Setting up your Australian Consultancy Practice Properly I talk about this. It’s both important…

Cindy Tonkin September 23, 2015
Marketing and What Goes Wrong

Marketing and What Goes Wrong

Go to Market have published this useful article on the Top 5 Marketing mistakes companies make (and how to avoid them). In short, the 5 are: Marketing without a…

Cindy Tonkin September 11, 2015