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Cut Out The Waffle

Cut Out The Waffle

Perhaps you are over PowerPoint presentations (or not over them, but keen to make them more engaging for people). Pecha kucha is a presentation style which restricts…

Cindy Tonkin September 11, 2015
Tips on Marketing to Gen Y

Tips on Marketing to Gen Y

If you’re trying to get customers in the Gen Y demographic (or managing them), try this article on marketing to Generation Y. In short, the key points are:…

Cindy Tonkin September 11, 2015
Giving Thanks

Giving Thanks

Tom Peters (Mr In-Search-of-Excellence) suggested years ago that thanking people is an integral part of getting more business. David Maister says treating clients…

Cindy Tonkin September 11, 2015
Work With Your Strengths

Work With Your Strengths

When I wrote the books in the Consultant’s Guide series about marketing without cold calling I did so because not only did I hate cold calling, I constantly…

Cindy Tonkin September 11, 2015
Looking The Part

Looking The Part

I’m a big believer in the importance of image. Often the only thing clients can differentiate consultants on is their intangibles. So the design of your business…

Cindy Tonkin September 11, 2015
Make It Easy To Do Business With You

Make It Easy To Do Business With You

Clients tend to underestimate the time it takes them to do stuff. If you are offering a more expensive service than a competitor, research shows people tend to underestimate…

Cindy Tonkin September 11, 2015
When Negotiating - Make The First Offer

When Negotiating - Make The First Offer

Here’s some useful research: when negotiating it’s best to name your price first – it sets an anchor around which negotiation begins. Let your…

Cindy Tonkin September 11, 2015
Dealing With A Tough Market

Dealing With A Tough Market

Here are 3 sales tips for a tough market from go-to-market. They are: 1. Mine your existing customer base 2. Create an economical option (so clients know you understand…

Cindy Tonkin September 11, 2015
Win more work!

Win more work!

There are no online seminars scheduled at the moment. Try the blog posts and books below. Click here to buy the entire book. Then browse these blog posts: Cindy…

Cindy Tonkin September 2, 2015
Should I buy a list to market to?

Should I buy a list to market to?

Phil asked Hi Cindy I live in Sydney and am starting out as a consultant. I’ve been using your books as a guide and have a question. Is there a way to get…

Cindy Tonkin August 19, 2015