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Starting out? get the colour that fits your demographic

Starting out? get the colour that fits your demographic

Your corporate colours say something about you and your brand. They will appeal (or not) to a particular demographic. Best that demographic be the demographic you’re…

Cindy Tonkin July 23, 2009
Get a pro email address please!

Get a pro email address please!

Be a pro with your email address! I am still astonished at the number of consultants I meet with a beautifully printed card, and an email address at hotmail or yahoo.…

Cindy Tonkin July 23, 2009
The 100 greatest songs?

The 100 greatest songs?

Spend 4 minutes watching this montage of the Rolling Stones Top 500 (it’s just the first 100). What is amazing is what people will do with their time for no…

Cindy Tonkin April 29, 2009
Playing it forward

Playing it forward

If you’ve been reading my ezine for a while, you’ll know that I’m “into” gratitude. So it’s not surprising that this game site,…

Cindy Tonkin March 13, 2009
Dangers of Discounting

Dangers of Discounting

Put together a spreadsheet on your profit margin and realise that the less you charge the more you work – and disproportionately. Dropping your price by 20%¬†will…

Cindy Tonkin March 10, 2009
Business cards - are you international?

Business cards - are you international?

I’ve commissioned a new business card this week, because when I was in Vietnam for a client last year I was embarrassed to find my “normal” one…

Cindy Tonkin March 7, 2009