Tips on Marketing to Gen Y

If you’re trying to get customers in the Gen Y demographic (or managing them), try this article on marketing to Generation Y.

In short, the key points are:

  • Respect them as consumers
  • Get to know them
  • Look cool and hip
  • Be socially responsible
  • Be real
  • Join their networks
  • Take it to the streets
  • Give them a chance to win
  • Go viral
  • Text them.

Read the whole thing.

*FYI Gen Y were born after 1977  – so they’re making purchasing decisions for a lot of organisations.