If you’re after a quick summary of Jonah Lehrer’s new book, Imagine: How Creativity Works (downloaded on my Kindle just now!), then check out these 3 critical insights into creativityfrom Fast Company:
They are:
- a need to day dream (think the shower principle – you need to relax and let your right brain take over)
- a mix of social closeness (some people who know each other well, some not so well)
- an outsider perspective (you think differently when the problem isn’t close to you).
Check out the whole article here.
