Swear A Little – And Be More Persuasive

  • giving feedback people hear

Influence at work assert that a little swearing in a speech makes it more persuasive. (Sorry, they have taken the link down, but it works).

They delivered a speech with or without the words “damn it”.

The speech with the “swear word” was deemed more passionate and therefore more persuasive by listeners. I wonder how far you can take it?