Stories are the lifeblood of great communications and used by all great communicators. Here’s Andrew Stanton: The clues to a great story
the audience wants to work for their meal, they want us to hide it a little so it doesn’t feel like work
you’re born with a temperament, you’re wired a certain way and there’s nothing you can do about it. It’s a major milestone when you are mature enough to recognise what drives you
