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Dressing to Impress – the Authority vs. Liking playoff

Robert Cialdini cites studies where putting on a business suit can be powerful: 350% more people were willing to follow a man breaking the law crossing the street against a red light and against the traffic when he wore a suit rather than casual clothes.

The blog post from which I took the quotes has been removed, but you can find the details (and more) in the the Small BIG by Cialdini and his colleagues.

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