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Smarter change

Fit in and stick out


I’ve written many articles about the importance and how to of rapport.

The trick is to be able to create rapport consciously so that you can also break it: no one needs another yes man.

But we also don’t need any more abominable no-men.

You don’t have to think like them. The dangers of Group Think are well documented. What can make you different and special and useful to a team is your outsider status. Or your insider status.

Keep what’s different about you, but fit in.

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