Here’s a popular post on levels of hype. It’s a big topic in social media and it causes many to shrink from self-promotion, thinking that they have to go to level 5 about themselves on linked in.
When you look at this scale there is certainly room to go lower (I believe this is about software marketing, not self-marketing).
Where are you promoting yourself on this scale? What brand are you courting?
Read my book on self-promotion here.
