Ever suggested an idea to your boss and had it rejected or ignored, only to find 2 weeks that a consultant or an overseas expert suggests it and it’s in?
This summary by the magnificent Shane Parish Why We Miss Creative Ideas That Are Right Under Our Noses talks about how knowing things are not created “here” makes us more abstract in our appreciation of them.
This was mentioned in more detail in Jonah Lehrer’s book Imagine: How Creativity Works.
So in terms of application, can you give up your ego for having credit for the idea if it gets implemented? Then you can get your ideas implemented. Or can you instead advise another area in your company rather than your own?