Check out this article by Graeme Simsion (a famous data guy) with another take on why the soft stuff is the hard stuff.
Thanks to Glen Bell who drew my attention to this article.
And from the school of hard knocks, an article about what it’s like to work for a big strategy consultancy. Keep in mind it’s written by a 22 year old, but there is much in there to describe some of the frustrations that consultants go through.
Client: Bring me a rock
Consultant brings a rock
Client: No, not that rock, bring me a rock.