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Persuasive rhetoric from way back

Three elements of a persuasive speech and how to use them.

From Aristotle, logic, ethos and pathos. And when to use each then look at it in light of “Death by Powerpoint”.

This article takes a literal interpretation of the phrase, and shows how poor communication led to the death of 7 people on the Space Shuttle.

It’s a plea for clearer communication. 

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