When I wrote the books in the Consultant’s Guide series about marketing without cold calling I did so because not only did I hate cold calling, I constantly got questions in seminars about “how do I get over my fear of cold calling”.
What I have discovered from talking with people and from being in my own business for a while now (16 years in November!), is that you don’t have to get over the fear. You just have to do something else which you don’t fear. Business has always magically appeared for me, and now I’m noticing how long the lead times can be (and how haphazard: chance meetings, favours done for friends, freebies for not for profits…).