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Influencing Purchasing Decisions

If you’re selling online (books, courses, audits, ideas), then you’ll need to know about the best ways to get people to choose to buy your product.

9 Things to Know About Influencing Purchasing Decisions lists (obviously) 9 important things, here they are.

  1. Peer reviews matter
  2. People gather info from mixed sources
  3. People don’t really know why they prefer something
  4. The crowd leads the way
  5. Simplicity wins
  6. Everything matters, especially the stuff we’re not really conscious of
  7. Jury is out on social media
  8. Emotional decisions, rational explanations
  9. The sub/unconscious drives purchase decisions.

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