Care about the bigger picture

So you may or may not know the bigger picture, but you need an awareness of context.

If your boss doesn’t provide it, then you need to be informed. Set up a Google alert whenever your company or a competitor is mentioned online (get a digest if it happens a lot).

If there are in-house versions of competitor intelligence find out how you can get access to it.

If there’s an annual report, look at it.

Care about the bigger picture.