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How stories work in business

Story is a way to connect with people, to inspire and teach.

In organisations story can help teams bond, discover and make sense of values, and create strong brands. When you tell stories you make concepts into reality. Your information is entertaining, shows who you truly are, and means what you talk about becomes more compelling, memorable and easier for you to tell with confidence.

This podcast from Anecdote is a useful one to gather business-based stories. They have an elegant definition of what stories are:

facts wrapped in context delivered with emotion

Here are some other posts on this blog around story:

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