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Jonah Lehrer on Creativity

If you’re after a quick summary of Jonah Lehrer’s new book, Imagine: How Creativity Works (downloaded on my Kindle just now!), then check out these 3 critical insights into creativityfrom Fast Company:

They are:

  • a need to day dream (think the shower principle – you need to relax and let your right brain take over)
  • a mix of social closeness (some people who know each other well, some not so well)
  • an outsider perspective (you think differently when the problem isn’t close to you).

Check out the whole article here.

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