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Values matter: Aaron is a decision scientist, and head of Customer Crunch. He’s always entertaining and endlessly evolving and learning.
Find the podcast on 
Aaron talks about
- being an evangelist of decision science
- the importance of planning in his world
- he now lives and breathes his values, and it means he loves working even more (in a good way)
- outsourcing the management of his exercise
- how to find useful things to read
- being in the enviable position of not wanting another customer and how it was a boon to his business to “fly under the radar”
- his career path from call centre to “big idea”
- why he asks for forgiveness, not permission
- the three dimensions he uses to explain things to customers
- what he looks for when he hires data scientists
- when he says no to potential customers, and how he does that
Relevant links
- Aaron’s organisation is Customer Crunch
- Aaron and I have both done Business Blueprint training for entrepreneurs
- John de Martini’s training programs
Film and Books
- Contact
- Shawshank Redemption
- Raymond Feist Magician
- Just for fun, here’s a clip from Shawshank. It doesn’t reveal the ending, but it’s MY favourite scene from the film
Where Aaron gets new ideas
- Personality Plus personality profiling: Sanguines, cholerics, phlegmatics, melancholy
- Gary Vaynerchuk’s book Crush it
- New Scientist
- Harvard Business Review (HBR)
- Open Banking
- Aaron’s favourite charity is B1G1
