Self-promotion is an essential soft skill. Hiding your light under a bushel may be polite, humility is all well and good, but it doesn’t get you the promotion, the recognition, the new job that you deserve.
Marianne Williamson puts it this way
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
So I wrote an article about self-promotion for Leadership Excellence ages ago. I expanded it over a number of years, adding in checklists and tools to use to discover what works for you as a person: why you’d want to self-promote, what you could do to self-promote, how to make sure that you were within your own ethical boundaries and didn’t end up being a jerk with it all.
I’ve had that manuscript on my half-written book pile for maybe 10 years now. So I’m releasing it in its imperfect state, in the hopes that it may help you promote yourself and get that job, that promotion, that new way of working that you need.
Read the original article I wrote about this, first published in Leadership Excellence.
Other posts on self-promotion: