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Smarter change

Should I tell you now, or should I tell you later?

When you tell someone about your product can influence whether they buy it or not.

If it’s from a reputable source or a known brand, tell them before they sample it.

If it’s from a surprising source, then tell them after they sample it.

The blog post from which I took the quotes has been removed, but you can find the details (and more) in the the Small BIG.

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