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Balancing Swagger and Substance

Seth Godin, one of my favourite marketers and bloggers published this post today: on Swagger.

Swagger without substance can be a problem, as he suggests. Most women in organisations, though, suffer the opposite: they wait till their substance is WAY too good before they promote themselves.

The key is getting a balance: enough swagger to get you a seat at the table, enough substance and confidence in your ability to improvise to allow you to grow into the opportunity. Tough!  It’s a personal branding issue as much as it’s a learning thing.

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