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You’re hijacked

Pause for Thought: Your attention is your most valuable resource, and it’s being hijacked by technology companies.┬áTech companies (facebook, youtube, snapchat, ted) are scheduling our lives for us by steering the time lines of a billion people (insane! the influence in that is incredible).

Watch this video from TED.

Here are some of the points I thought were interesting:

  • outrage works better for getting your attention
  • you need to acknowledge that you are persuadable (and notice that you’re being persuaded)
  • People in the “control rooms” of facebook etc need to be accountable
  • What if they wanted to eliminate loneliness, instead of making money?
  • imagine a search and replace on everything that steers us towards our screens and moved it towards putting our attention on what we care about, what makes us less lonely, what’s important
  • There’s nothing in our lives and our collective problems that doesn’t require our attention to be on the right things.
  • Right now our technology is only asking our lizard brain what would hold our attention next.

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