If you’re just starting out here are 10 commandments for throwing yourself into the marketplace
The 10 commandments are:
- Know your outcome – are you in it for the money, for lifestyle, for fun?
- Look at all sides of the idea – not just the good side – some people romanticize consulting. It is magnificent fun. It can be very challenging. It can be a real bore. Be realistic AND hopeful.
- Charge enough – Remember to factor in the costs of everything, including 20% of your time (at least) looking for working and marketing, plus admin, accountant and legal fees. Check out the magic charge-out formula spreadsheet for knowing what to charge.
- Factor in your availability, affability and ability. It’s not just who you know, it’s what they say about you. For more info, read Consulting Mastery, the Ability Myth
- Get advisors, supporters and mis-matchers
- Remember you’re running a business: Consider the Consultants’ Companion – improving your consultancy 30 minutes a week or Making your consultancy a business not a job. Set up your business systems for billing, marketing, business planning, keeping in touch with existing clients…
- Get out of the house or office. Work doesn’t knock on your door.
- Let your history help you – Make sure everyone you have ever known knows that you’re consulting, and specifically what sort of work you do
- Keep learning – All you sell is what you know. Here is a checklist of things you might want to learn.
- Maintain your assets (you!) Eat. Sleep properly. Exercise. Learn more.
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Feel free to browse the articles, guides and courses on this site. And check out Cindy’s books: The Australian Consultant’s Guide and Consulting Mastery, The Consultants’ Companion, Making your Consultancy a business not a job, Eight more ways to promote your consultancy.