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Smarter change

How minds change – a primer

I’ve been working through the podcast You are Not So Smart by David McRaney.

He’s a journalist who researched ways to get people to reconsider their opinions. In this episode his friend Chris Clearfield interviews him. Here’s a lovely summary of how change happens from Chris Clearfield himself.

Essentially it’s in line with the idea of rapport from NLP, in that people only change when they feel safe to explore their ideas. Contradicting them or telling them why they shouldn’t think that way only serves to entrench them (every activist take note). Talking through what lead them to find the answer they have can make them change, inch by inch.

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