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Selling words

So you want to write a persuasive report, a great CV, a compelling CapEx? Here are the most compelling buying and selling words.

The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action.

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If just want to keep it simple, Top 5 emotional trigger words that make people buy lists these five words:

  • free
  • now
  • you
  • guaranteed
  • save

But you cannot go past the quality of copyblogger’s information. In The 5 most persuasive words in the English language, Gregory Ciotti not only outlines the five words but also gives some of the research around them. His 5 words are similar:

  • you
  • free
  • because
  • instantly
  • new

Of course the book Words That Sell is an invaluable resource for this kind of thing.

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