Story is an integral part of the process of enchanting, beguiling and well, lying.
I don’t want you to lie. If you want, however, to make people listen to your point of view, the enchanting and beguiling part could be useful. Read the post here.
In this podcast from Masters of Scale the founder of Flicker and Slack, Stewart Butterfield, says:
“If there was one piece of advice I’d go back and tell myself, it would be just concentrate on the storytelling piece
It’s around 31 minutes in (just before the end). The story of the Stewart’s journey to Flicker and then to Slack is one worth hearing, and has resonances around themes of not giving up (and telling the right story!).
Other posts on story: