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Smarter change

Tips for selling

It’s very likely that you’re trying to sell some work right now.

If you’re interested in selling better, I always love the go-to-market tips. This month they outline 12 big sales presentation boo-boos.

They include structural issues like unclear thinking, no clear structure, talking too much, not using stories, using no 3rd party endorsements, missing the emotional connection or working at the wrong level of abstraction. Then there are presentation skills issues, like um… errr…. ahhh.. “non-words”, the lack of pauses, some tonal issues. They top it off with the need to have a strong opening and closing, and to use technology the right way.

I’d love to share the whole article, but the link has disappeared. You can find more posts about persuading and selling here. Have fun delving into it!

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