An elevator speech is famous for being the 30 second pitch you might give to someone in an elevator. Here are 7 steps to derive your own elevator speech.
While it’s important to be clear on what you’re pitching (see my video on the curse of knowledge: you need to know what your one thing is!), I have been pitched things in the past in which I was not interested, over which I had no control, or just felt uncomfortable with (just talk to most uber drivers for a few minutes to get the feeling).
So here is an article telling you why an elevator pitch isn’t necessarily such a good idea. They ask:
why continue using a communication approach that alienates your prospects and has such a high failure rate?
The article goes on to explain what to do in your 30 second elevator ride (ask an excellently targeted question). They give some excellent examples. It’s worth a read.
Other links within this blog which may help you
- Marketing happens by design
- My blog tag for “Get what you want“
