New client? You’re facing learning-credibility tension. You need
This HBR article is worth a read. It suggests 4 things consultants do to counter these threats:
- crafting relevance to seem more competent
- crafting resonance by crafting insider knowledge
- crafting substance by creating knowledge objects.
Relevant whether you’re a consultant inside an organisation working in a new area an old hand or just beginning in your consulting journey.
Other posts which may help in crafting relevance, resonance and substance: