“if supporting information is provided immediately after attention is focused on potential (e.g. a testimonial from a trusted source, a high leadership score or some other type of persuasive message), people’s likelihood to develop a more favorable attitude or impression to what is being offered is increased.”
So it’s better to outline what you’re potentially great at!!
This is a quote from Influence at Work: Potential or Reality! When it Comes to Influencing Others, What’s More Persuasive?
You may want to take this into account when designing your web pages and marketing materials.