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Persuade and sell


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3 selling points wins

3 selling points wins

Several pieces of research showing that 3 times is the charm: give  3 reasons...

Cindy Tonkin November 14, 2013
Proposals: precision is more persuasive and profitable

Proposals: precision is more persuasive and profitable

Research outlined at Influence at work suggests that pricing your service or product with...

Cindy Tonkin October 9, 2013
A spell for understanding your boss

A spell for understanding your boss

Knowing what “type” your boss is can change your approach and give huge pay...

Cindy Tonkin September 13, 2013
Selling words

Selling words

So you want to write a persuasive report, a great CV, a compelling CapEx?...

Cindy Tonkin August 20, 2013
Convince clients to buy and buy in

Convince clients to buy and buy in

So, now you’re waiting for the client to decide. Sometimes, waiting for the decision...

Cindy Tonkin August 15, 2013
Building rapport – or getting on with the client

Building rapport – or getting on with the client

Building rapport is basically about getting on with the client. It’s one of the...

Cindy Tonkin August 15, 2013
Helping clients adjust to change

Helping clients adjust to change

Brendan’s assignment is to get a factory working again after they slimmed down staff....

Cindy Tonkin August 15, 2013
Workplace Peace: Shift Perspectives

Workplace Peace: Shift Perspectives

Workplace peace relies on your ability to shift perspectives. We want peace. You can't...

Cindy Tonkin August 13, 2013
Ten Techniques to Build Rapport

Ten Techniques to Build Rapport

Go on, you can do it. A really useful Farnam Street summary of a...

Cindy Tonkin July 7, 2013
6 hostage negotiation techniques that will get you what you want

6 hostage negotiation techniques that will get you what you want

6 hostage negotiation techniques that will get you what you want. Very useful. The...

Cindy Tonkin June 23, 2013