First impressions count. This post focuses on the voice, tone and gestures of another presenter Wendy Lipton-Dibner. The content of her talk is also about first impressions when dealing with customers. (So, double whammy!)
She’s got a really approachable style, which she achieves by voice tone, and some distracter / assymetric gestures. Also Placator. When she occasionally uses a blamer she tempers it with a leveller, so it works.
She’s speaking to 2000 or so Skin Care practitioners in Barcelona. The content of her speech is quite useful too.
This is a 7 minute video. You can get a sense of her within 2 minutes or so if you are in a rush.
She paces with examples rather than stories (the different kinds of customers), and she’s already given value within the first minute (look up and assess a customer when they come in).
This may influence your presentations in a number of ways – voice tone, gestures, examples of how you can build a good why frame, or just how big her gestures are talking to this size audience.
*You can find an explanation of these terms here
More information on how to make a good first impression here.
And check out my friend Pete Lead’s blog post on the two words that you need to make a great presentation work (it’s fun and it’s true!).
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