Instantly free for you because it is new: Words Matter

Ad copy, Web page, brochure: do you know the words that are powerful?¬†With online testing we’ve got more and more evidence about what works.

It’s not about what you LIKE to see, or what you click on, but what your demographic clicks on and likes.

Here’s a very useful article on the words that matter, that get people clicking, get people to sign up and be part of your offer.