So you may think you’re being good when you price in round numbers, but it’s a weird and irrational fact that people really will buy more “stuff” at $799 than they will at $800.
Here’s some of the cool number stuff you need to know when pricing your services.
- A price ending in 99 signals a bargain – so if you’re high end, avoid it
- To get the client to pay more, give them a large number they can’t afford first, then offer your “cheaper” service (only cheaper than the first one) – this is borne out by Cialdini’s research and most recent book Pre-suasion.
- List prices not in a list so they’re easy to compare, list the value first (this may be tough)