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Numbers count when pricing

So you may think you’re being good when you price in round numbers, but it’s a weird and irrational fact that people really will buy more “stuff” at $799 than they will at $800.

Here’s some of the cool number stuff you need to know when pricing your services.

  • A price ending in 99 signals a bargain – so if you’re high end, avoid it
  • To get the client to pay more, give them a large number they can’t afford first, then offer your “cheaper” service (only cheaper than the first one) – this is borne out by Cialdini’s research and most recent book Pre-suasion.
  • List prices not in a list so they’re easy to compare, list the value first (this may be tough)

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