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Starting out? get the colour that fits your demographic

Starting out? get the colour that fits your demographic

Your corporate colours say something about you and your brand. They will appeal (or not) to a particular demographic. Best that demographic be the demographic you're…

Cindy Tonkin July 23, 2009
Get a pro email address please!

Get a pro email address please!

Be a pro with your email address! I am still astonished at the number of consultants I meet with a beautifully printed card, and an email address at hotmail or…

Cindy Tonkin July 23, 2009
I'm from the Tax Office and I'm here to help you...

I'm from the Tax Office and I'm here to help you...

It would seem that a section of small businesses in Australia are still confused about the tax system and view the Australian Taxation Office as the enemy in understanding…

Cindy Tonkin June 30, 2009
Confidentiality and copyright

Confidentiality and copyright

If you have a marvellous business idea and are concerned about keeping it safe, check out this article on Confidentiality Agreements. In my own business I am…

Cindy Tonkin June 25, 2009
The 100 greatest songs?

The 100 greatest songs?

Spend 4 minutes watching this montage of the Rolling Stones Top 500 (it's just the first 100). What is amazing is what people will do with their time for no compensation…

Cindy Tonkin April 29, 2009
Playing it forward

Playing it forward

If you've been reading my ezine for a while, you'll know that I'm "into" gratitude. So it's not surprising that this game site, Akoha which encourages random acts…

Cindy Tonkin March 13, 2009
Dangers of Discounting

Dangers of Discounting

Put together a spreadsheet on your profit margin and realise that the less you charge the more you work - and disproportionately. Dropping your price by 20% will…

Cindy Tonkin March 10, 2009
What parts of your business are predictable

What parts of your business are predictable

So many businesses are going online. I loved this business idea: online physiotherapy (link disappeared). It dispensed advice on how to treat yourself for minor…

Cindy Tonkin March 10, 2009
Business cards - are you international?

Business cards - are you international?

I've commissioned a new business card this week, because when I was in Vietnam for a client last year I was embarrassed to find my "normal" one doesn't say "Australia"…

Cindy Tonkin March 7, 2009