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Smarter change

Please your boss and your clients


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Making the complex simple

Making the complex simple

If you have a lot of useful information to present to your client, but...

Cindy Tonkin April 18, 2010
Fix a mistake and you may have a customer for life

Fix a mistake and you may have a customer for life

An interesting post from the Cialdini camp about error management suggests that making an error...

Cindy Tonkin October 20, 2009
Coffee and lunches sell work

Coffee and lunches sell work

How do you build your consulting practice? Analysing my own business stats it's lunches...

Cindy Tonkin September 17, 2009
The surfer story

The surfer story

At lunch today with Glen, he told me the story about one of his...

Cindy Tonkin July 23, 2009
Whose word?

Whose word?

Wharton has an interesting article on word of mouth marketing which focuses on whose words...

Cindy Tonkin March 9, 2009