Fix a mistake and you may have a customer for life
An interesting post from the Cialdini camp about error management suggests that making an error...
Coffee and lunches sell work
How do you build your consulting practice? Analysing my own business stats it's lunches...
The surfer story
At lunch today with Glen, he told me the story about one of his...
Whose word?
Wharton has an interesting article on word of mouth marketing which focuses on whose words...